- BOUTIQUE BRAND & ECOMMERCE STUDIO · PA · VA · MD -

Commerce, refined
for the practice of distinction.

Maison Dental Co. is a boutique design studio that builds and quietly operates luxury patient ecommerce storefronts for premium dental practices. Editorial design. Native HSA & FSA acceptance. Built on Shopify, Stripe, and Sika - all in your name. We design and operate. You own the business.

Setup from $2,200 HSA / FSA enabled You own everything
- THE QUIET ADVANTAGE -

HSA & FSA payments, natively accepted.

Americans hold over $120 billion in HSA and FSA accounts. Most dental products qualify. We accept the cards directly at checkout - no receipts, no reimbursements, no friction. Your patients save up to 30%. You unlock a buyer pool your competitors cannot reach.

$120B
- US HSA / FSA
Account Balance -
$3-4B
- FSA Dollars Forfeited
Annually -
~30%
- Patient Savings
Per Eligible Purchase -
2.5×
- Higher Average Order
vs. Standard Stores -
- THE REVENUE OPPORTUNITY · GROUNDED IN ADA DATA -

What could your practice earn?

This calculator uses real benchmarks from the American Dental Association's 2024 Survey of Dental Practice and Devenir's HSA market research. Enter your practice details to compose an honest revenue estimate.

- ADA average general practice: ~1,500-2,500 active patients
- % of patients who become product customers in Year 1
- Validated 2025-2026 AOV · Grand View & Mordor Intelligence
- Subscription adoption multiplies AOV · industry benchmark
- Estimated Monthly Revenue -
$5,460
Annual product revenue · $65,520  |  Estimated gross margin · $26,208 per year
144
- Product Customers / Year -
403
- Total Orders / Year -
$19,656
- HSA-Eligible Revenue -
- Calculator methodology grounded in: ADA Health Policy Institute · Devenir HSA Research · Grand View Research · Mordor Intelligence · Fortune Business Insights -
2025 US oral care market: $10.6-$11.5B · 2026 teeth whitening market: $7.96-$9.37B · Blended product gross margin: 55-65%
- THE ARCHITECTURE · HOW IT WORKS -

Three trusted platforms.
One quiet experience.

Your storefront is composed of best-in-class infrastructure - Shopify for commerce, Stripe for credit cards, Sika Health for HSA/FSA. All accounts are in your name, on your card. We design and operate the storefront. You own the business. We never touch your money.

"Your store runs on three trusted platforms - Shopify for ecommerce, Stripe for credit cards, Sika Health for HSA/FSA.
All in your name, all on your card.
We design and operate the storefront - you own the business. We never touch your money."

I

Your Practice Brand

Your custom domain (e.g. marchettidental.com) is registered in your name. The luxury editorial storefront we design is hosted on Cloudflare. You own the domain. We design the experience.

II

Shopify · The Commerce Engine

Your Shopify account ($39/mo, on your card) holds your products, inventory, customer accounts, and order history. Shopify handles taxes in every US state, fraud protection, and PCI compliance - the boring-but-critical work. You own the store.

III

Smart Payment Routing

At checkout, payments route intelligently based on what's in the cart:

STRIPE

Standard credit & debit cards. 2.9% + 30¢ per transaction (industry standard). Your money lands in your bank.

SIKA HEALTH

HSA & FSA cards. IRS-compliant receipts. Your patients save up to 30% with pre-tax dollars. Funds settle to your bank.

Mixed carts (some HSA-eligible, some not) split automatically - Sika charges the HSA card for eligible items, Stripe charges the credit card for cosmetic items. One seamless checkout, two clean transactions.

IV

You · The Practice Owner

Orders arrive in your Shopify admin. You ship the product (or we coordinate a fulfilment partner). Patients receive branded confirmation emails. Revenue settles directly to your bank, weekly. Everything in your name. Always.

Your Independent Platform Costs

Paid by you, directly to each platform - not to us. Transparent, always.

SHOPIFY
$39/mo

Commerce engine

STRIPE
2.9% + 30¢

Per credit/debit transaction

SIKA
~3%/txn

Per HSA/FSA transaction

DOMAIN
~$15/yr

Your custom .com

- THE INVESTMENT · ONE-TIME + ONGOING -

Four packages, quietly composed.

Transparent pricing. One-time setup builds your storefront. Monthly care keeps it living. All four packages include luxury custom design, HSA/FSA integration, Shopify configuration, and ongoing brand stewardship. Setup costs split into 3 payments - because the right design partner shouldn't mean cash-flow strain.

- THE MATH THAT MATTERS -

At an average product order of $145 (validated dental AOV),
your Signature care plan pays for itself with just 4-5 patient orders / month.
One patient order per week = break-even. Anything beyond = profit.

- 0 -

The Foundation

Recession-conscious entry
$2,200 setup
+ $295/month care
- 3-payment plan available -
  • 3-page mini storefront
  • Up to 10 curated products
  • HSA / FSA payment integration
  • Shopify + Stripe + Sika setup
  • Mobile-first, WCAG 2.2 AA
  • Hosting & SSL included
  • Up to 2 product changes/mo
  • Email support
  • 2-week build
Book a Call
- I -

The Essential

For solo practitioners
$3,500 setup
+ $400/month care
- 3-payment plan available -
  • 5-page custom storefront
  • Brand mark + style guide
  • Up to 15 curated products
  • HSA / FSA + Shopify + Stripe + Sika
  • Custom domain setup
  • Mobile-first, WCAG 2.2 AA
  • Up to 5 product changes/mo
  • 1 blog or seasonal post/mo
  • 3-week build
Book a Call
- III -

The Atelier

For boutique & multi-doctor
$9,500 setup
+ $1,200/month care
- 3-payment plan available -
  • Unlimited-page storefront
  • Bespoke brand world + voice
  • Unlimited curated products
  • Patient account portal
  • Subscription / membership engine
  • Launch campaign + 30-day content
  • Print collateral starter kit
  • 4 posts + 4 emails + 12 socials/mo
  • Monthly strategy call
  • Product photo refresh (annual)
  • 8-week build
Book a Call

Every package includes the architecture above - Shopify, Stripe, and Sika Health integrations - fully configured in your name on your card. Independent platform costs (Shopify $39/mo, Stripe 2.9% + 30¢, Sika ~3%, domain ~$15/yr) are paid by you directly, not to us.

- Pricing honoured for 90 days from inquiry. Setup costs may be paid in 3 installments at signing, midpoint, and launch.

- V QUESTIONS · CONSIDERED CRITICAL THINKING -

Help us understand your practice.

Five thoughtful questions designed for real reflection — not multiple choice you'll click through in thirty seconds. Your answers help us prepare a tailored discovery call and propose the right package for your practice.

— Take Our Discovery Survey —

This survey takes 5–7 minutes. Your responses are confidential and used only to prepare a thoughtful, tailored discovery call. You’ll hear back from Melanie personally within one business day.

5 questions ~5-7 minutes Anonymous if preferred
- QUESTION I -

Does your practice currently sell oral care products directly to patients?

Think honestly: front-desk retail, in-chair upsells, take-home whitening kits, electric brush referrals (where you earn a margin), or any product revenue beyond clinical services. Include even modest amounts - $200/month in mouthguards counts.
- None at the moment -We focus on clinical services; products are not part of our model today.
- Incidental ($200-$1,000 / month) -Mostly take-home whitening, occasional nightguards, no formal retail program.
- Established ($1,000-$5,000 / month) -We have a basic product display, refer patients to a few specific items, see meaningful sales.
- Significant ($5,000+ / month) -Product revenue is a deliberate part of our practice strategy with dedicated staff time.
- QUESTION II -

If your practice launched a beautiful, HSA-enabled product storefront - what monthly revenue would feel like a meaningful win after 12 months?

Be honest with yourself: this isn't aspirational forecasting. We're trying to understand what "worth the effort" actually looks like in your practice. Consider your patient panel size, your team's bandwidth, and what level of additional revenue would justify the operational change. A practice with 1,500 patients and a 10% conversion rate at $150 average order is $22,500/month - but that requires real focus.
- $1,000-$3,000 / month -A modest, sustainable revenue stream that requires minimal staff time. Realistic for low-conversion launches.
- $3,000-$8,000 / month -A real revenue line item that justifies dedicated attention from front-desk staff and quarterly campaigns.
- $8,000-$20,000 / month -A meaningful new revenue channel - comparable to adding a hygienist's production to the practice.
- $20,000+ / month -A strategic revenue stream that fundamentally changes our practice economics and patient experience.
- I'm not sure - show me what's realistic -I'd want to see real benchmark data for practices similar to mine before setting a target.
- QUESTION III -

Imagine Maison Dental Co. delivers a complete e-commerce storefront (beautifully designed, HSA / FSA-enabled, with brand identity and ongoing care). Considering a setup investment of $2,200-$9,500 plus a monthly care plan starting at $295 - which range feels honest for your practice, assuming it generates $5,000+/month in new product revenue?

Pricing is the most honest conversation in business. We are validating real willingness-to-pay, not asking what you wish it cost. For context: custom dental websites in 2026 average $3,500-$10,000 setup. Dental marketing retainers run $300-$3,500/month. We sit comfortably in the middle - premium without being prohibitive. Where does that fall in your value framework?
- Foundation ($2,200 setup + $295/mo) -A confident first step. Recession-conscious. Lets me test the waters before committing further.
- Essential ($3,500 setup + $400/mo) -Right for a solo practitioner who wants a real custom storefront, brand mark, and active product management.
- Signature ($5,500 setup + $650/mo) -For an established practice. Editorial storefront, full brand identity, ongoing stewardship. Pays for itself with ~4 patient orders/month.
- Atelier ($9,500 setup + $1,200/mo) -For boutique or multi-doctor practices that want a bespoke brand world, membership engine, and concierge stewardship.
- I need to see ROI first -Pricing makes sense only if I can clearly see how it generates revenue. I would want to discuss this on a discovery call.
- QUESTION IV -

What is the single greatest obstacle preventing your practice from launching product sales online today?

This is the most strategically valuable question for us. Real obstacles are rarely "I don't want to" - they are usually time, technology comfort, design quality concerns, fear of patient perception, or compliance worry. Pick the truest answer, even if it's uncomfortable. The honesty of your response is what helps us build correctly.
- Time and bandwidth -I don't have the hours to set up, manage products, photograph items, and handle customer service.
- Design quality concerns -I am not willing to put my practice's name on something that looks generic or amateurish.
- Technology overwhelm -Shopify, payment processing, taxes, shipping - the technical setup is intimidating and I don't have IT staff.
- Patient perception -I worry that selling products will feel commercial or undermine the trust I have built clinically.
- Unclear economics -I am not convinced the margins justify the operational complexity of running an online product business.
- Compliance and liability -I worry about HIPAA, FDA labelling, tax requirements, or other regulatory exposure.
- QUESTION V -

Did you know that most dental products you could sell are HSA / FSA eligible - and that Americans hold over $120 billion in those accounts (with $3-4 billion forfeited annually because patients cannot find eligible places to spend them)?

This question helps us understand how much patient education we need to provide alongside the platform. HSA-enabled commerce is our central differentiator - accepting these cards directly at checkout means your patients save up to 30% (and you capture latent demand your competitors cannot reach). Be candid: how surprising is this to you?
- Yes, I knew this -I have been actively considering HSA / FSA acceptance for my product sales for some time.
- I suspected, but had not investigated -I knew dental qualifies for HSA but did not realise the market opportunity was this substantial.
- I am genuinely surprised -I had not connected the HSA / FSA market to my own potential product sales until reading this.
- This single fact would change my decision -HSA / FSA acceptance is a deciding factor in whether I would commission a storefront like this for my practice.
- OPEN REFLECTION · OPTIONAL -

Is there anything else about your practice, your patient base, or your concerns that would help us design MAISON correctly for you?

Optional but invaluable. Often the most useful insight is the one a multiple-choice question cannot capture.

- Your Contact (optional) -

If you would like a personal response from Melanie and a tailored discovery call, please share your details. Otherwise, leave this blank for an anonymous submission.
- We respond personally to every submission within 48 hours.

Thank you, considered.

Your responses have been captured. We read every survey personally - typically within 48 hours.

If you requested a discovery call, Melanie will reach out within one business day to schedule a 20-minute conversation.

- What happens next: 1. Personal email response · 2. 20-minute discovery call · 3. Tailored proposal -
- DISCOVERY CALL -

Book a discovery call.

A twenty-minute composed conversation with Melanie. We walk through a live storefront example, demonstrate HSA / FSA acceptance, and discuss whether Maison Dental Co. is the right fit for your practice. No pressure, no scripts. If we are not aligned, we will quietly say so.

- We respond within one business day. Calls available 9am-6pm ET, Monday-Friday.

Your call is requested.

We have received your request. Melanie will send a scheduling email within one business day with several available time options.

If you also completed our survey, we will incorporate your responses into the discovery conversation we tailor for you.

- What happens next: 1. Scheduling email within 24 hours · 2. 20-minute discovery call · 3. Tailored proposal -